Corvida has an awesome post today on Chris Brogan’s blog called Decreasing Our Connections While Increasing Our Networks. The basic rundown of the post (which you should go read) is her exasperation over the amount of “friends” she has over various networks and the lack of a deeper and real connection between the two.
From the post:
Maybe growth on some of these networks isn’t the best thing in the world. Should there be self-imposed limits on how many people you befriend? No because in the end, while your network growth may increase, your connection with your network still increases. However, the rate at which the connection can increase actually decreases. Did that make sense? Unless your friends are constantly questioning you or keeping tabs on you, it’s going to take a lot longer to make deeper connections the more your network grows.
We have been talking a lot about creating deeper relationships through social media. When you are adding hundreds of people on networks like Twitter, Facebook, and other networks it is hard to make the same connection as before! I wrote recently about turning friends, followers, and subscribers into a deeper connection. After all the purpose of sharing in a community driven environment should be relationship building whether for business or personal use.
The question has been presented: How do you take the massive amount of users on social networks and par them down to create meaningful relationships online? Quantify and Qualify.
Quantifying Your Social Media Experience
There are some networks where a huge following is necessary to gain the full experience of the site. FriendFeed is where I quantify my FriendFeeders for the ultimate experience. Quantifying in a social media world basically means I gain an increased quality of experience based on the quantity of the people I am following.
Qualifying Your Social Media Experience
I qualify my niche networks in social media. I have found that I have an increase in quality without necessary having a huge quantity of followers on my geographically direct communities. Smaller Indiana and LinkedIN have been my niche quality sites for my social media experience. Smaller Indiana is a geographically located social network for people in Indiana. And for LinkedIN? I only tend to add people I have met in an offline environment on LinkedIN. My niche networks tend to be the place where there is a direct form of quality conversations.
How do you manage your networks? Do you find you get more or less quality based on the quantity of your friends or subscribers?
I read the article on Chris’s blog and your comment over there as well. I agree with a comment on that post that was made in regards to niche social networks being the future. You can definitely see that happening now. It creates a sense of culture and relevance within each social network that amplifies its value to it’s members.
if I was a member of a social media network that was specific to fishing, not only would I benefit a great deal from the strong signal and reduced noise, but the creator of that network itself could provide a more specific experience for me. There is a great deal of added value in that, no?
I myself like the mixed bag of sites like Friendfeed and others, but with the new release of so many new networks, differentiation is the key.
In regards to how I manage my social networks? I am similar to you in the fact that I keep sites like LinkedIn for those who I connect with in person or through professional channels. I do try to be aware though that my name and moniker is easily accessible in most social networks by simply googling it. This was made obvious by a client of mine who started following me on about 6 or 7 of my top networks all within 5 minutes one day.
Thanks for the insight Kyle!
moosh in indy.
One unique problem I’ve found with social networks being a “mommy blogger” (gag) is that so many of the women I connect with have such similar names. I think I have at least 5 Angelas that I have met in real life but I’ll be danged if I can keep all the Angelas straight in an online forum (when they all use the name “Angela” in some form in their usernamme.) The amount of “momsgonecrazy” “crazymommy” “mommyscrazy” type similarities are insane.
I limit friends purely from a confusion standpoint. Stay close to the Angelas I really know. You know?
I’m glad you enjoyed the post Kyle and I love your Quantify and Qualify theory.
To answer your questions at the end of the post, it really depends on the network, but for the most part, increasing my quantity of friends normally increases the quality of the network. I’ve also noticed at some point that the increase quantitatively can cause a sharp decline in quality after a while.
Controlling Word of Mouth Marketing Using Social Media | Kyle Lacy, Social Media – Indianapolis
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