What is the one thing that comes up time and time again in our educational sessions at Brandswag? B2B use of social media. I have heard plenty of reasons why social media could not… should not.. be used to sell the B2B world.
What do many B2B companies do right now for marketing? Direct Mail? Newspaper Advertising? E-Newsletters? Many of the outbound forms of marketing still work for B2B sales but blogging (in my mind) has taken a mainstream stance when building trust and thought-leadership in a specific industry.
There are some truths to the thought that content can build trust between individuals. Many of us look at B2B marketing as fundamentally different from B2C marketing. Honestly….. (in my humble opinion) there is hardly any difference.
We are selling to people.
Business to business based companies are still selling to people. The CEO of a distribution company is still a person despite the fact he deals with companies instead of an individual.
If you are sitting at the helm in a B2B company remember to start a blog that contains content, daily interactions, client thoughts/opinions and industry news. Your purpose is to create an informational powerhouse that keeps people reading…
And involved them in your story… your brand… your legacy.