I Don’t Care About Your Clients. I Care About Their Friends.

Posted in Corporate Strategy, Marketing, blogging, branding, business, content, small business, social media
Tags: Advertising mail, business, Customer, Lead generation, Marketing, Marketing and Advertising, Mass media, social media

Here is a quick thought for your Monday morning. I always try to get a point across in all of my seminars surrounding the concepts in social media and the Internet. it goes something like this..

“As a marketer in this age of online communication.. I don’t care about your clients… I care about their friends.”

This concept has been gaining importance according to the rules of viral marketing and online marketing. When we are focusing on lead generation through social media it is extremely important to understand what SELLS your product or service. What story do you tell the end-user that pulls people toward your brand? How do you get people involved passed the direct mail piece or the tweet you sent out yesterday?

You get your current customers to tell the story for you.

You train your happy clients to tell their version of your story!

It is a fact of nature right? We tend to have friends that are similar to us… your friends… your business contacts… your important professional network… the closest people tend to have the same type of values.

We want to our clients to sell our story. Referrals are the best way to gain business leads and social media has created a platform to make that sharing… so much easier.

Education and the ability to teach your customers the art of sharing is and will be… extremely important to growing your business in this new age of online communication.

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