A fellow employee at Brandswag, Colin Clark, wrote a blog post about the 5 Ways to Prepare for the year 2011. Now this is an interesting post title in itself. What is the deal with the year 2011? I finally had the chance to read Colin’s post which is centered around a comment by Seth Godin. Seth has predicted that the majority (90%) of your sales will come from either digital marketing or word-of-mouth.
Talk about a crazy prediction… or is it?
Is it so hard to believe that the majority of small-to-mid size business leads will be driven by customer referrals and communication online? We are experiencing a complete 180 in terms of communication. Brands are being controlled not by the owner of the product or service but by the users.
Customer experience has always had a small hold on brands but with the Internet and social communities… the definition of YOUR product and service is no longer… under your control.
Where do you go from here?
Learn. Read. Jump in.
And when I say read… I mean go read Colin’s blog about the 5 Ways to Prepare for the Year 2011. The year of communication.