“The most valuable commodity in the world is information.” -Michael Douglas as Gordon Gecko in Wallstreet.
Oliver Stone understood the value of content and information while writing the movie Wallstreet in 1987. In the movie the concept of information is a little skewed because of the nature of the film but the idea still reigns true.
Gordon Gecko used information to learn about competition and his employees and the same goes for business owners across the globe. The global competitive landscape is demanding more from marketing and communication departments.
While I do not condone using information unethically… I am speaking more on developing thought leadership and trust behind your brand. It is important to create content that is valuable to your consumer… your demographic target… your niche as a company.
What are you creating that is helping your customer? What are you writing, sharing, and adopting that can change the way people view their daily routine?