“The most valuable commodity in the world is information.” -Michael Douglas as Gordon Gecko in Wallstreet.
Oliver Stone understood the value of content and information while writing the movie Wallstreet in 1987. In the movie the concept of information is a little skewed because of the nature of the film but the idea still reigns true.
Gordon Gecko used information to learn about competition and his employees and the same goes for business owners across the globe. The global competitive landscape is demanding more from marketing and communication departments.
While I do not condone using information unethically… I am speaking more on developing thought leadership and trust behind your brand. It is important to create content that is valuable to your consumer… your demographic target… your niche as a company.
What are you creating that is helping your customer? What are you writing, sharing, and adopting that can change the way people view their daily routine?
David Castor
A friend of mine recently told me…
Good information used by good leaders leads to good answers
Bad information used by good leaders leads to bad answers
Good information used by bad leaders leads to bad answers
Bad information used by bad leaders leads to all sorts of hell
charlesfrith
Why is skewed? I've just added you to Brightkite too 😉
Can Social Media Work for a Commodity? — hallicious
[…] where does social media come into play? Back in June, Kyle Lacy wrote about information being the most valuable commodity of all. I tend to agree with him. So let’s apply that premise to the music […]
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satellite
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Voncile
Hey, that post leveas me feeling foolish. Kudos to you!