(hat tip to 123 Social Media for the posed question)
There is endless talk online and off-line of increased traffic to websites, comments galore, users joining your community, and community development. The question posed through all of this discussion is the concept of measuring ROI in Social Media.
Having an arm of our company, Brandswag, be a social media strategy and marketing division it is constantly on our minds. How do you take those GREAT campaigns and measure ROI? It is pretty simple. The majority of social media marketing is brand development driven. Of course, you have the companies like Compendium Blogware that measures organic search and leads through their proprietary software which caters to a form of ROI.
When thinking of ROI in social media it is all dependent on your campaign. If you are using Facebook for donations, writing a blog as a small business, or using LinkedIN for networking purposes it is important to figure out goals before hand.
If you want to build brand name recognition in a specific geographic location you are looking at a brand development focus. It is extremely intangible. Success is measured over a length of time and that is hard to pinpoint.
Social Media is amazing for brand development. Hands down one of the best tools you could use to further your name in a community.
Use the tool for what it’s worth. It is extremely possible to start mixing social media marketing into your traditional marketing campaigns and further the power of your marketing arm.
The success comes in the little things…that leads to the HUGE things.