Respect the Social! Be Responsible.

What is the number one thing holding small business owners away from using social media? I will give you an example.

Brandswag: “So.. that is basically what social media can bring your business. It is a broadcast/communication medium that will turn your leads just a little warmer. What do you think?”

Small Biz Owner: “This sounds great. It really does. I just don’t have the time to spend on using the tool.”

It always seems to be time. This is not an issue for the larger companies we work with at Brandswag. They have the resources to hire either outside consultants or in-house people to act out their social media campaigns. What many small business owners fail to understand is that they have the personality that will win them business in the long run. It is harder for large companies to have individual personalities show through.

As a small business you have a huge opportunity to leverage social media as a relationship and lead generation tool. You have to make the time. You are a small business owner! You knew this was going to be more difficult then being an employee… you knew this was a bigger time commitment then the 9-5. Be responible.

If you do not respect social media… it will not return the favor.

And by respect… I mean spending time on the medium. Manage your time effectively and you will see return.

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