Shoot. What’s the point of Twitter? I have caught myself numerous times at meetings, seminars, and in casual conversations not being able to answer that question.
It goes something like this:
“Uh, well I use it for information gathering and well… some people use it to keep up to date with friends.. Yah, ya know… You might as well use it for 30 days and just figure out what it can do for you.”
Stupid answer. I know.
I have been debating this for awhile now and have even written about the concept of Twitter not having much of a brand identity (which I will write about later). I was reading a new post from David Armano of Logic+Emotion called Tapping Twitter’s Viral Nature and he has been talking about the “viral value” of re-tweeting. The main point of Twitter? I would lke to think so.
What are the two main marketing tools small business owners would love to have working on their side: Word-of-Mouth Marketing and Viral Marketing. When you are using Twitter the most valuable tool you have are the friends/followers who will re-tweet the information you are sharing.This is viral marketing at it’s finest.
Why is Re-Tweeting So Important?
1. Your followers are sharing the information you provided with the people following them. Your Twitter name gets shared, as well as your information. The link you provided or little nugget of information will be shared numerous times between (potentially) hundreds of people.
2. In my opinion, Re-Tweeting is the backbone of Twitter. It gives users the ability to combine information, share and converse on topics with hundreds of people at once.
Is there business value to Re-Tweeting and Twitter?
The business value of Twitter and re-tweeting could be a completely seperate post. The biz value of Twitter is all dependent on your goals when using social media as a marketing solution.
Do you feel Twitter and re-tweeting has business value? Is sharing content of your blog and other related information give you a return on investment for your time spent sharing information?
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I would say the ReTweet is important, if I want to get the word out about the Survey I am running I am limited to my network, but with Twitter, I can ask a few key people to retweet for me and get it to their networks to. It kind of creates a little BUZZ and it keeps my name, my company name and my activities in front of people who may be able to help me.
Keep in mind, I follow people with similar interest, not the jokers who put up dumbass or hate filled post or those who only want to pitch me something.
ReTweeting is an important aspect of Twitter – for the basic point that it disseminates valuable information to those following you. Like everything in life though, our Twitter usage needs to be balanced. If we become one dimensional with our usage of Twitter (for example, only ReTweeting) is that relationship valuable?
The other issue I take with RTing, is the lack of context. Often times, people RTing don’t explain why they want you to see the information they are sharing. I am following my people because I find value in their personalities, the information they share, and their thoughts on topics. If someone shares a link or RTs, I want to know why they are sharing this information.
I’m not asking for a lengthy dissertation, but some simple context is much welcomed.
Chad Meyers hits the nail on the head. Balance is the key; RTing solid content is just one aspect of an effective Twitter strategy. However, RTing requires no conversation – building relationships with your Twitter network is another powerful aspect of Twitter and that requires a conversation.
Twitter is definitely a vehicle for creating “buzz” but it still has qualities that are comparable to traditional media. In the ‘ole days, if you wanted your press coverage about your organization’s happenings, you better make it something newsworthy or else it won’t get picked up.
Same with new social media. Anyone can tweet and re-tweet, but in order to create value and meaningful relationships, it must be “newsworthy,” or worthy enough to keep sharing.
i really love to use Twitter. i was addicted to Blogging before the birth of Twitter. Now i am addicted to Twitter.
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I encourage everyone to check in and see what is going on. What a great way to make social media have deeper meaning!fff
In my opinion, Re-Tweeting is the backbone of Twitter. It gives users the ability to combine information, share and converse on topics with hundreds of people at once.
Nice Post. Interesting facts to share. I like it.
I also re-tweet on twitter to keep up to date with my friends.
Re-tweeting in twitter helps you to increase your network and this is always beneficial for you.
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