Boris Veldhujzen van Zanten from the Next Web has a great post called Forget Viral Marketing. It Is All About Reverberating Marketing! . I completely agree with his choice of HATING the term viral marketing. I have never been able to fully stomach the term “viral.” I understand the concept of spreading but Boris hits it right on the head when he says:
I never liked the term Viral Marketing. It just sounds like bad karma. Viruses are associated with diseases and death. Do you want to associate your product or service with that?
It also sounds too easy. All these marketeers being asked for, or offering, a quick ‘Viral Campaign’ by clients. That is like asking for a quick number one music hit or a quick successful start-up. Wishing for it doesn’t make it so.
He proposes to use the phrase Reverberate Marketing instead of Viral Marketing. I like the concept of Reverberation as an echo… spreading from individual to individual. You could also use the term Echo Marketing.
Echo and Reverberate Marketing has a lot to do with social media marketing. Whether you are a small business or corporate entity, we all strive to create a story that will be repeated (over and over again). Social media marketing is the one platform that allows for echo and viral marketing to happen.
How do you utilize social media to spread a story? How do you use blogging, facebook, linkedin, and Twitter to communicate with potential and current clients?
Do you Echo?