I was browsing Twitter this morning (I know. It sounds stimulating doesn’t it?) and happened across Tony Robbins Twitter profile. If you have no idea of who Tony Robbins is… go check out his website. He is an extremely influential speaker and thought leader in the world of personal development. I was surprised to find that Tony Robbins very rarely used Twitter for communication.. only the broadcasting of messages.
Some may say that Mr. Robbins is accomplishing communication by using social media tools to spread a message… unfortunately he is not. Communication is a two way street and unfortunately, one-way messages rarely harness the power of social media.
What if Tony were to take 30 minutes a week to respond to his fans and supporters? What if Tony were to utilize the some 750,000 people following him on Twitter? He is probably accomplishing some type of thought leadership and a hint of viral marketing by continuing to use Twitter in this manner… but the roads that could be forged if he did more than just USED the tool… endless.
What can you learn from Tony Robbins about Twitter? Move from automation to emotion. You can automate anything in the world but it takes the human quality out of the process. Take some time and add personal c0mmunication into your Twitter strategy. You may be pleasantly surprised.
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You make a good point, Kyle. You know Tony wrote the forward for "Twitter Power," which advocates human contact and emotion over automation. You know, Kyle, I think both have merit, however. I automate my blog posts to Twitter, but I also use Twitter to communicate as well.
Tony doesn't have to Kyle. But I agree, he should. Actually, he'd HIRE a rep to do that type of task for him, Transparency would be the part that would need the most work.
FYI- I was a TR freak at 17 back before computers existed! I believe you weren't born yet!
HA Great post!
"Move from automation to emotion." That's the paradigm shift that companies are now just beginning to undertake. If they can figure this out most of the other stuff comes naturally :).
Thanks for the link love. And I love your take on the Twitter and Tony Robbins. Twitter is not a one way conversation and just gathering followers without really interacting with them is not using Twitter to its best end.
It truly is a tool that can engage, initiate and engender powerful community and change. It's not just about garnering viral followers. Paulo Coehlo and Neil Gaiman are great examples of how fully involved and conversation based you can be with your followers!
I love your blog title! Cool!
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I recenlty read his tweets, an I absolutley do NOT believe he is writing those and that is a legitimate account. And his account is not authenticated. He actually said somehting to the effect that he was "thinking about helping (name here). What do you think of her?". Now how tacky is that? Do u really think tony robbins would tell the public he was thinking about "helping" somone then ask for opinions on the person? Ridiculous. If that's Tony Robbins I'll eat my hat!