I kind of fell off the Social Media Commandment horse (or mule) the past few weeks (happy Monday by the way). Now is the time to get back to where we left off. Some of you may remember the last few commandments but for those of us who can’t remember past yesterday morning… here is the list so far.
1. From Consumers to People
2. From Product to Experience
3. From Honesty to Trust
4. From Quality to Preference
5. From Notoriety to Aspiration
The commandments are based off of Marc Gobe’s commandments for emotional branding from the book Emotional Branding which he published in 2001.
Now that we have that out of the way… time for the sixth commandment:
From Identity to Personality
“Identity is recognition. Personality is about character and charisma!” – Marc Gobe
There are plenty of ways you can start to relate this sixth commandment to social media. There is a huge aspect of social media catered to the ego of an individual… that is where recognition plays a huge role. It is fun for users to gain 2000 to 4000 new followers. It is awesome when Chris Brogan or Robert Scoble mentions your name in a post or through a feed. The reality of all of this is that it doesn’t matter. You may gain a few new followers because of the endorsement but relationships still have not been forged.
You are unique. The personality that you were gifted with needs to shine through when using social media tools. We are all an “identity” when first introduced to another on social media. We are all just another small 100 x 100 pixel face on Twitter until we create an emotional response… until we share some insight and join in the discussion.
Only then can we move from an identity to a personality..
and be remembered.