Kyle Lacy, Social Media - Indianapolis

Unique Brand Identity Has Failed In Social Media

My first passion: Social Media

My second passion: Branding

I love everything about the concept of branding in the marketplace. I am completely obsessed with how a brand grows over time and gains new followers/evangelists.

I have been disappointed with the lack of brand identity in the Web 2.0 community.

You can argue that the technical advantages of a social media platform has more to do with the brand than design and I would agree with you.  That does not negate the fact that good design is a MUST in the creation of a brand identity.

There is a huge difference between the brand identity of a product or  service and the brand. Social Media has done a great job in the overall brand development of certain services because of one thing: the community. In the Web 2.0 world a brand is built on the customer evangelists surrounding the community.

The Web 2.0 world has become a mundane assortment of bright colored, reflective, and odd word images sporting as successful brand identities.

What do you think? Is the Web 2.0 world ignoring good design? Am I beating around the bush? Is it even important?