Think Big and then Think Small

Posted By on Oct 21, 2009 | 4 comments


I’m not going to lie to you. This blog post is completely… and utterly… inspired by Jay Baer over at Convince and Convert. His blog post titled Get More Bait in the Water has a great thought that pushed me to write this blog.

“Thought leadership via social media content is about thinking big. And then thinking small.”

I believe that we are so focused on thinking big that we deny the concept of thinking small when deciding on strategy and implementation. It can lead to inconsistent messaging and promotion. We are talking about the death of many small to mid sized companies.

The overall strategy of a specific marketing initiative is the concept of thinking big. How are we (as a company) going to achieve our goals? How are we going to move from point A to point B and dominate the market? The overall goal of strategy planning is to think big! But creativity can only take you so far. I can use my own social media and design company as an example.

We do a ton of creative brainstorming. My role as head of business development allows me the luxury of thinking big.. 24/7. Early on we ran into the problem of implementation. We had some huge ideas both internally and externally but they were not implemented properly (for our clients or our company). My business partner, Brandon Coon, took it upon himself to be the implementation guru.  We hired an awesome company ran by Nicole Bickett to help us with process and we acquired an excellent project manager named Amy Rowe.

It is so important to remember the small things that make a BIG IDEA work. The same concept applies to your social media strategy and implementation. You have big goals but how are you going to accomplish the social media goals?

A top ranked blog or seach engine ranking takes small posts and careful planning to reach that coveted spot. Great lead generation tools for your sales team takes little ideas implemented over.. and over.. and over to work. In the words of the great Chet Holmes, “Pig headed discipline and determination is key to business success.”

Be pig headed and stubborn… but remember planning and implementaxtion.

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  • http://www.imamuseum.org/blog Kate

    Hey fellow bloggers, I hope you'll join me for music, drinks, wi-fi + nerd-speak
    at Bloggers Anonymous this Thursday, Oct. 22, 5-7PM at the Indianapolis Museum of Art
    RSVP and get more info here: http://www.facebook.com/event.php?eid=15997455071

  • http://intensedebate.com/people/Jason_Baer Jason_Baer

    Thanks so much Kyle. I appreciate the link, and I'm delighted that I inspired you. You're dead on. Social media success isn't about home runs, it's about stringing together base hits. Remember, it's not viral until it is.

    Keep on rocking.
    j

  • http://brassglasses.wordpress.com Paul Johnston

    I think it was Peter Drucker who said, "The problem with great ideas is that they quickly degenerate into hard work!". Believing that the best path forward is either 'big thinking' or 'small thinking' is trap common to most management endevours. We need both and often simutaneously. That said 'big thinking' usually involves conceptualisation and framing which essentially sets the stage. The imagination of the concept means that the impact of the implementation will be the greater.

    • http://intensedebate.com/people/kylelacy kylelacy

      Also a brilliant quote. I am loving it. Thank you Paul!

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