Seth Godin had a great blog post yesterday talking about the fear of apples and the top two reasons people are not buying your product:
1. They don’t know about it.
2. They’re afraid of it.
Haven’t we been dealing with fear quite a bit this year? If you are a sales person (which most small business owners are) you may have seen the effects of this fear on your bottom line. The down economy has been killing the “risk-taking” gene of many professionals from corporate level employee to small business owner. The “risk-taking” gene is that diamond in the rough that allows for business to exist… to flourish. It reminds me on the William Shedd quote: A ship is safe in harbor, but that’s not what ships are for.
Are your clients clamming up? Are potential customers not buying because they do not know about your product or service…. or they are just… afraid?
Companies that use social media for lead generation and product information have a huge advantage over the companies that do not use the tools. Social media gives you the ability to inform your potential clients on products with stories! What better way to inform?
Be honest with me… would you rather read a story or boring product/service information?
I would rather read a story… every… single… time.
What stories are you telling your clients?What about your potential clients? Do you have a blog where you are writing your business stories? The marketing for your business should read like a book… a book of stories… a book where your potential leads learn about your company.
When the time comes to buy on a product or service… who do you think they are going to call? You or the business who doesn’t care about educating through stories?