Okay. This blew me away.

According to Minds Eye Web Design: 95% of web users DO NOT read 80%. (via ux booth)

Now.. there isn’t any reporting backing up the numbers of 95 and 80 (from what I could find) but I would like to think Minds Eye was either being dramatic to generate emotion or they actually surveyed for the info. I don’t know about you but I get emotional when I hear that 95% is only reading 20% of my content.

So how do we change? How do we create content that is going to take the 80% to 60% and eventually to 30% and then to 20%? Good question.

There are plenty of links we could list that have to do with content creation, headers, subject matters, blogging strategy, and links (to name a few). I wanted to concentrate on one thing that my readers and small business owners could implement tomorrow.

Relationship Building.

You will find that after meeting a person off-line you will tend to read their content a little more frequently. Now, this does not guarantee a massive amount of traffic to your site but in all reality… don’t we want qualified readers instead?

I would rather have 400 daily readers than 4,000 “kind-of” readers.

Take your blog out into the world with you. Share your content in more ways than just online. Tell people about your blog or website when you meet them at a networking event!

Be proud of what you do, what you write, and what you live.

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