Many times we (marketing professionals) talk about the concepts of an integrated marketing approach. “You should be doing email marketing, billboards, radio ads, blah blah blah blah. ” Sometimes it gets a little heavy… Sometimes it gets a little burdensome.
Business owners want to know one thing: How do you drive brand awareness or revenue. As a small business owner there is one form of marketing/communication strategy that should be the MAIN focus of all of your endeavours: word-of-mouth marketing or referral marketing. We are a small business economy built off of referrals.
When building out your marketing plan or talking with a marketing company… make very sure they are discussing the leveraging power of referrals. There is no better way to build your business.