We have a half-day planning session at Brandswag today. You know how strategic planning goes… you go through values, vision and mission statements, marketing initiatives, and the like… However this is not why I am excited to attend the planning session. I am excited to see the power of six creative minds joined together to brainstorm around the future of a company… a company that we all love.
It has been two years since Brandon Coon (my partner) and I have opened the doors at Brandswag and now we have the most talented team a person could ask for..
I consider myself blessed to be running an organization who has a mission/vision statement that isn’t lengthy and boring it is simply:
To help companies incorporate creative tools that build strong relationships with their clients.
There is one other statement that we try to live by at Brandswag:
By creating ideas that infect business, we move beyond thoughts, ideas & theory.
It is about producing intentional campaigns and dialogue that move customers to buy.
In the words of Mike Lantz, one of my mentors and owner of LQ Strategies: I am living the dream.