The One Place You Should Focus ALL Marketing

Many times we (marketing professionals) talk about the concepts of an integrated marketing approach. “You should be doing email marketing, billboards, radio ads, blah blah blah blah. ” Sometimes it gets a little heavy… Sometimes it gets a little burdensome.

Business owners want to know one thing: How do you drive brand awareness or revenue. As a small business owner there is one form of marketing/communication strategy that should be the MAIN focus of all of your endeavours: word-of-mouth marketing or referral marketing. We are a small business economy built off of referrals.

When building out your marketing plan or talking with a marketing company… make very sure they are discussing the leveraging power of referrals. There is no better way to build your business.