Shama Hyder is a brilliant Gen Y blogger who has a video blog talking about all things social media and marketing. She has a video (which you see below) that talks about the importance of using your skills to help a potential client “imagine” the possibilities of working with you or your company. Brilliant stuff. Thanks Shama!
It is important to remember that imagination should be used in every aspect of your business. After all, we are all trying to tell a story to another individual. Marketing is storytelling and imagination is very much involved.