The Importance of Content in Internet Success

We had some great discussion surrounding the effectiveness of the Internet Marketing Success equation yesterday. There was one comment in which I wanted to discuss further because I feel it is extremely important.

Mike Seidle of IndyAssociates left a comment about content being involved in the Internet Marketing success equation.

Kyle, last I looked, content is pretty important. Of all the items you listed:

(data + software + skills + network)/time

Nothing has more effect on your denominator than does the creation of content. It’s time consuming, expensive and usually ignored at the price of things that are more fun – like software and network building.

I replied to him with:

@Mike In my opinion Content is involved in DATA. You need the content first and then the software and the skills.

I wanted to expound  upon the notion of content being involved in the 5 Steps to Marketing Success.

Content is involved as a subset of Data and Skills. Data could mean a variety of things depending on the strategy and tools you are using to reach internet marketing success. We will speak in terms of blogging. In blogging the Data you are gathering is two fold.

1. You are gathering data and information to write posts and gain more insight into certain topics.

2.  You are using tools like Google Analytics to measure traffic and visits.

The skills subset of the equation is also two fold:

1. The skills you gain over life through reading, learning, and experiencing are what give you the ability to write content. I am obsessed with social media. I immerse myself in it on a daily basis (data) and because of this, I have the ability to write content.

2. Skills also have to do with your ability to use the SOFTWARE and tools necessary to take the data and skills and apply them to an Internet marketing strategy.

The learning curve for skills, data, and software can be wide but there are always professionals out there that can help you with the process.

Read some blogs. Develop your skills. Use the free software. Strategize and Destroy the competition.

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