5 Steps to Internet Marketing Success Not Four

I was reading Lorraine Ball’s blog over at Roundpeg.biz and she has a post called Four Steps to Internet Marketing Success which piggy backs off of a Hubspot post called 4 Components of a Successful Internet Marketing Strategy.

In the post they both talk about the concept of:
Data + Software + Skills + Network = Internet Marketing Success

The formula makes sense. You need all four components to realize marketing success. I couldn’t figure out how the time involvement fit into the equation. Time is THE most valuable asset to a marketer, small business owner, or entrepreneur when it comes to social media marketing.

In the Hubspot post it talk about time in the skills category but that didn’t make much sense to me. Skills and time are not related in my opinion. You can have all the skills in the world but if you do not make the time to use the data, tools, skills, and software… the 4 components are kind of a mute point.

A new equation could look something like this:

The new equation takes in the time aspect of social media and internet marketing success. You need to divide time evenly over the four tools of success. Time is the crucial element in this equation without time you have nothing.

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