Talk About Who You Are Not What You Do

Posted By on Oct 27, 2009 | 2 comments

It can seem pretty simple right?

Talk about who you are… how you go about your daily routine… how YOU sell your product, service, or brand…

It seems fairly simple.. and yet.. it is one of the harder things for entrepreneurs and sales professionals. I am speaking from experience here! It is so hard to write about yourself instead of your industry. An industry is proven. An industry has research reports, professional opinions, and hundreds of pages of content.

There is only one of YOU… which is the point of this blog post.

There are millions of individuals in your business… in your industry. A portion of the individuals are writing content to spread over the many corners of the web. They are writing about the same thing… over and over… and over… and over again. Where do you differentiate yourself? How do you write and distribute content that will stand out.. that will drive business?

I will always resort back to the line inspired by Getting To Yes!: Customers are people first. People buy from people. Remember that they next time you sit down to write a blog post.

Write about what you do! There is only one of you… and thousands of them.

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  1. Hmmm. Interesting and compelling. But how does that fit with branding? When I think of Starbucks, I don't think of Howard Schultz. I think of what they do for me. I keep lecturing my partner in our business (my wife): "It's not about *you*. It's about the customer. Enter into their world." As a customer, I get pretty annoyed with a small business that's all focused on themselves. I feel great with a brand that reflects that they understand *me*.

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  2. I never try to sell people…I believe more in quality information people are looking for…I consider myself and infoprenuer.

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