It may be a surprise to many people that my company… Brandswag has an office in Oklahoma City. The OKC Office is managed by my business partner, Brandon Coon. I am excited to announce that Brandswag is being featured in the Oklahoma City Journal today. Thank you so much to the individuals who have helped us grow in the Oklahoma City market. We could not have done it without you!


Social media marketers tagged for ‘Dummies’

October 29, 2009

OKLAHOMA CITY – Starting and maintaining a business in today’s world is brave entrepreneurship. Writing a book in the middle of that process is icing on the cake.

Kyle Lacy and Brandon Coon started BrandSwag, a social media marketing firm, in 2007. Just when they’d gotten their feet wet, the Dummies came calling. The line of books touting expertise in a digestible format wanted a Twitter Marketing for Dummies tome, and Lacy won the contract. In six short weeks, he wrote the book, which will ship to bookstores in two weeks.

Lacy, CEO of BrandSwag, heads the Indianapolis office of the company, and Coon, president, oversees the Oklahoma City office. The Dummies project was too good to pass up because its content came straight from their business strategy.

“It’s hard for me to say that everyone already knows what social media marketing means. In reality, I’m part of the minority,” Lacy said. “But this book doesn’t dumb it down; it makes it easier to learn and apply to what you’re doing in your business life.”t_labsaw-social media 10-29-09

Lacy signed a contract to write Twitter Marketing for Dummies, but BrandSwag also plans to buy the books wholesale and resell them, Lacy said. More than financial gain, however, the book is about brand power, he said.

“It adds instant credibility to us as business owners, especially as young 25- and 26-year-olds,” Lacy said.

To read the rest of the article… click here: Oklahoma City Social Media Marketers’ tagged for Dummies

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