It is going to happen.
The Baby Boomer generation is going to slowly trickle out of the top spots in companies all over the world and Generation X is going to take thier place. How are you positioning your company to sell to the next CEO?
There are individuals who have different ideas on how to market directly to leaders of companies. There are direct mail campaigns, email marketing, event marketing, and offline networking. However, the world is slowly changing.. let me rephrase that.. the world is fast approaching a digital community of business owners and entreprenuers who are creating content and communicating on a level that was never possible… until now.
LinkedIN is posting 5% growth in July. Facebook is growing at an exponential rate among men 26-34. Even Plaxo and Twitter are making strides into the world of B2B selling. Are you supporting your company to market to the next generation of CEOs?
The next generation of CEOs are going to connect on an entirely different level than their predecessors. Email and newsletters are going to be a thing of the past and the new social economy will welcome them with open arms.
We have a global community of people presenting ideas and content on a daily basis to help run businesses at a smoother, more profitable rate. Why are you not involved in this process? Is valuable content such a scary proposition?
Share your ideas on a blog. Start a LinkedIN group for young professionals. Invest in the 25-38 year old demographic (both male/female) and watch the leads start to generate as they take positions of power in the company.