This is an old post but has been adjusted based on conversations over the past 6 months.
Jason Baer has a great post over at Convince and Convert called the 7 Critical Elements of Your Social Media Strategy. The post is brilliant for the small business owner wanting to get more involved in social media.
Why is his post brilliant?
It talks more about the internal business development than what TOOLS you should be using.
I am all for using Twitter, Plaxo, Myspace, Facebook, and LinkedIN but if you don’t have the traditional elements of your company connected… you are going to fail.
In the post he lists the third step in the seven step process as: Where is the Audience Cyclically? This explains that there are four different relationship patterns inherent in the promotion of your company.
Awareness: Maybe heard of you. (The-Lost)
Interest: Heard of you. Visited your Site. No Purchases (Stumbler)
Action: Made a single purchase (One-Time Charm)
Advocacy: Raving Brand Lunatics. (Jackpot) (Lunatic)
I decided to re-name them and go over how they fit into the overall social media marketing strategy.
Jason suggested that you should only pick two of the 4 Customer Profiles listed above when you are planning your social media strategy. I can agree with the fact that two is more than enough but I would suggest picking only one for your social media marketing strategy.
Why Pick Only One?
If you have planned your SM strategy correctly it is a part of your overall marketing strategy. You only have a limited amount of time and resources to fully promote your business. If you can use SM marketing to only target ONE of the groups… the strategy will be stronger and more effective.
This is especially true for beginners in the world of social media. One is enough for now.
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