I am currently in a sales training class at Trustpointe, a Sandler Sales Company, who I highly recommend to anyone looking for sales training and expertise. We were talking about the idea of quality, service, and expertise not mattering when involved in marketing communications. I have been wrestling with that concept over the past 48 hours and decided… who best to ask?
I have been under the assumption that it is absolutely idiotic to use “best customer service” in marketing communications. I’m still convinced that you have to be a little more creative to gain the attention of a consumer base when using traditional marketing… even more when using social media marketing.
Plain and simple… everyone has quality, service, and expertise. What makes you different from everyone in your industry? If I get hit with marketing that says “Best Quality since 1889
“… Do I really care? No. I don’t.
I care about how you personally take care of your customers. I care about how you go about your daily routine.
Seth Godin has always said that people have come to expect that you have quality, service, and expertise… you do not have to keep telling us… show us.