As many of you know I follow Gary Vaynerchuk and Chris Brogan with an almost stalker-like mentality. I have found value in absolutely everything they have posted since I started following their feeds six months ago. Imagine my glee when I opened up the Google Reader and found that Chris Brogan had written about Gary! I thought to myself…my day is now complete.
From what I took from the post, The Basics, Chris attended Gary’s session at BlogWorld Expo where Gary talked about the basics of building a business and social media. Check out the post to find out what what was taken out of the session.
Two “basics” that I loved:
1. Ask. Ask for referrals. Ask for the sale. Ask for advice from lots of people. Make sure that asking is part of your DNA.
2. Be personal. Be real. Be who you are. It won’t last long if you try to be other people, or try to be something you’re not. This includes admitting when you’re wrong.
What I Received from the Chris via Gary Post:
Expectations and personality can play hand-in-hand when doing business. When you are the business representative (ie the sales guy) and you are selling your wares whether it is services oriented or product, your personality can make or break a potential client. It is important to remember that the expectations the client recieves from your “personality” is met with flying colors. If you are ecstatic about a new service you are offering and the client buys into the excitement it is your place to expound on that excitement.
You can sell as much as you want but if cannot meet the expectations of a client your business will falter and eventually fail.
One of the hardest things to do (in my humble opinion through experience) is to meet the expectations you promised. Organization plays a huge role in meeting the expectations of a client. Promise the world and deliver early is the best advice I can give.
And sometimes… I need to take my own advice.
Colin Clark
To me this is a classic example of why we should underpromise and overdeliver. I’ve been involved in so many organizations where the case was exactly the opposite. Too many salespeople are willing to promise the world to get the sale, but are unable or unwilling to deliver. With the current mediocrity, it’s pretty much guaranteed that if you do what you said you would plus just a little bit more, you will rise to the top of your field, no matter what that may be.