Twitter is slowly starting to shift mainstream and (believe me) this does not mean anyone really knows how to use the tool. It is a chameleon of sorts, shifting definitions with every new user who joins the network.  There are a few necessary rules that have been developed post the creation of the site.

Overall it is a growing mass of people spouting links, ideas, quotes, conversations, and sometimes the Sleestacks (Copyright Michelle Riggen-Ransom via Twittip).

The question now stands… How do you define Twitter for yourself and how do you use Twitter the right way? Remember how you use the tool is completely based around your definition.

Defining Twitter

Why define Twitter? It is pretty simple. SO YOU DON’T WASTE TIME! Social media can be a huge time-suck if you do not define how you use each site. Believe me… even the most dedicated can drown in the social media pool.

Ask yourself why you decided to use the tool. Was it because you heard it was the THING to do? Do you want to keep up with old friend and colleages? Do you want to use it as a business networking tool? Maybe lead generation?

The questions you ask yourself are extremely important. Be honest with the way you want to use the tool. Write down your goals for using the Twitter network. I will give you the first couple goals on my Jan 2008 list.

1. Increase brand recognition for Brandswag and Kyle Lacy.

2. Learn from the professionals in the social media world.

3. Become obsessive in order to help others use Twitter for their benefit.

Twitter is whatever you define it (business and personal goals). Honestly, that is what makes the tool so attractive in the long run. Your experience is based on how you use the tool, who follows you and vice-versa.

How do you define Twitter?

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