Capturing Engagement and Donations from the Next Generation

I am proud to announce a seminar and webinar being held in Indianapolis and online on June 28th. Derrick Feldmann and I will be focusing on the millennial generation and how to capture their attention (and money).

How many donors-under the age of 35-does your organization have?  If you answered not very many, then you’re just like most other organizations. In fact, what many organizations are finding out is that the cultivation, solicitation, and stewardship practices that have been successful for many of the past generations are not producing the same results with younger generations.
This session will focus on how to attract, steward and engage millennial donors in the work of the organization. Based on Achieve research and case studies of other organizations, participants will gain a greater understanding of how to engage millennial donors and keep them involved in the work of the organization.

Participants will benefit from the following objectives of the session:

• Understand the characteristics of millennial donors
• Learn how to build a campaign to attract millennial donors
• Learn how to engage millennial donors
• Understand the core concepts of creating a connection

Agenda

• 7:30-8 Breakfast
• 8-8:05 Introductions
• 8:05-9:05 Kyle Mobile and Social Media for Millennial Donors
• 9:05-9:15 Break
• 9:15-10:15 Derrick on Millennial  Donors
• 10:15-10:30 Q&A with Kyle and Derrick

Speakers

Derrick Feldmann

As CEO of Achieve, Derrick provides overall strategic direction for the work of the firm, clients, and partners. He is a regular contributor to nonprofit trade publications and speaker on fundraising, nonprofit management, and strategy for organizations. Prior to founding Achieve, Derrick was responsible for all major development programs at The LEAGUE and Learning to Give organization. His responsibilities beyond fundraising included program expansion, external partnerships, and sponsorship programs where he led efforts to expand the program offerings in 4 new markets, negotiated in-kind TV campaigns at a value of more than $1 million, and increased fundraising by 200%. Derrick is a graduate of Southeast Missouri State University and holds a Master’s Degree in Philanthropic Studies from Indiana University’s Center on Philanthropy. Derrick currently serves on the Association of Fundraising Professionals International Youth Philanthropy Task Force and the Indiana Achievement Awards Advisory Board.

Kyle Lacy

As CEO of Brandswag, a social media training and consulting firm, Kyle Lacy has quickly built a reputation for excellent design and his in-depth understanding of the application of social media for business. Recognized both locally and globally for his knowledge of social media he is routinely invited to share his expertise, and his blog is consistently ranked among the best worldwide. Kyle writes a regular blog at KyleLacy.com and is a regular contributor to Smaller Indiana. His blog has been featured on WallStreetJournal.com and ABCNews.com. He just finished his first book, Twitter Marketing for Dummies from Wiley Publishing. Recently, Kyle was named by Indianapolis Business Journal as one of the Forty-under-40 business people in Indianapolis for 2010.