When looking at your Twitter account how many of your followers/following do you really know? Sure, we follow people because they follow us and vice a versa…but why? What makes people choose to follow you? If you look at many “popular” (not celebrities) users do you notice any trends? Maybe they have great content, interesting jobs or informative blogs….but how often do you honestly take the time to read the tweets of the people your following. It seems as though people look at numbers rather then content. When deciding whether or not to follow someone do you look at how many followers they have or what they are tweeting?

I’m guilty of following people based on numbers. If they have so many followers then they must be important…right?

This question came to mind when thinking about high school and how being popular is so important. Is Twitter the modern day popularity contest? In high school, your looking for your niche and a group of friends (followers) who fit in with that niche. Twitter embodies this same ideal. You set up your account and then hope to find some relevancy. Some users are more “popular” than you so in your efforts to be like them you become a follower…

Once again let’s take this back to your high school days….were you a follower or a leader? Don’t worry about fitting into someone else’s niche. Instead define/redefine your own. Gain friends (followers) the old fashioned way by being nice and being your own person.

What do you think?

Should we have a Twitter prom among our followers to determine who the King and Queen are? (Just kidding) My point is that Twitter isn’t high school. So don’t take it personal when you lose followers. Don’t take it personal when people won’t follow you back.  Maybe your content isn’t relevant to them. You want to have followers who share your interests and who will actually read what your posting. Don’t just be a number among many be someone to follow. Likewise, follow the people who matter to you. We all should be more content driven rather then defining relevancy through the amount of “friends” someone has.