Consumers are getting more and more technologically savvy. Threatening the practice of getting and using coupons in the traditional way. According DMNEWS Newspaper subscriptions have declined by 9% in the past year, which means that consumers must be getting their coupons through other sources. We are not only getting our news from other sources, but are we, as consumers taking advantage of online coupons and deals?
The obvious answer is yes, of course. All traditional channels for information are in question. Marketers understand that consumers are doing a majority of their shopping online. Therefore, marketing efforts are pointing toward online users.
This got me questioning the value of print media in today’s world. If we as culture no longer go to traditional sources for coupons, news, weather etc then what is the future for those traditional forms? Newspaper subscription has gone down, which is ultimately a sign of a shifting trend.
So, are the use traditional coupons near extinction? Let’s say that for now, no. Eventually, I’d say yes. As the the Baby Boomer generation moves along with the Millennial generation in going online the traditional sources are going by the wayside. Coupon cutting and clipping are relevant in an uncertain economy but it’s much better done online. Many companies are also delivering coupons straight to the consumers phones via e-mail, text, social media and other smart phone applications. Like every change big or small the shift from print to digital won’t be a quick process. Who knows, maybe we’ll all miss lazy Sunday afternoons with a pair of scissors and a newspaper and resist another modern change.