I was reading a post over at SmartBlog on Social Media and it had a quote by the Mzinga CEO Barry Libert:
“GM never thought of themselves of being in the business of connecting people, which is why they’re going bankrupt,”
Pretty valid thought if you ask me. Should all businesses be involved in connecting people with each other? Better yet… should businesses search for that lofty goal of connecting people who use their services to people who do not?
My opinion… Yes they should.
Business has always been about connecting. If you look back into history there has always been some type of connection between two people that created a company…
whether it was a deal that was signed or an idea sparked out of thin air.
The Internet has given way to a landslide of communication. You now have the ability to connect with every demographic on the face of the earth. What is your company doing to connect?
I am not going to sit here and say that the demise of GM was based around their inability to connect… but it is a valid point.
What are you going to do tomorrow to make it easier for customers and potential customers to connect?