What do all marketers strive for when creating a campaign? Is it a creative ad? Of course. Is it a funny jingle? Sometimes. Is it a memorable moment? They try. :)

Overall all else… marketers live and breathe for the opportunity to create a campaign that will move people.  It is moving you to action through the drive of emotion… We all try to reach that point of peaking human desire.

Meeting with clients and potential clients today I was moved by their desire and pure drive for their companies to succeed. They were thrilled with the concept of creating a campaign that drove the base of human emotion.. something that thrilled to the point of action.

Social media brings a new platform that encourages the pursuit of that emotional campaign. In all honesty it IS THE PLATFORM to create this thrill.

There is no other medium on earth that allows for the human connection quite like social media. You can drive evangelists of your product to bring others to your door in a fraction of a second.You can encourage individuals all over the world to communicate and help… make.. your service or product better.

How are you encouraging communication between current and potential clients? Isn’t it about time to start?

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