This is an old post that I have re-formatted because it still fits in with small business social media and social media strategy.


Use the 4-Points Model to be Productive in Social Media

When using social media you should keep in mind the 4-points model. There are 4 points social media applications should touch in regards to your daily life: Business, Local Business Networking, Social, and Information. Choose four main networks where you spend the most of your time.

I use LinkedIn for business applications, Smaller Indiana for local business networking, Facebook for social application, and Twitter for information. LinkedIn can be described as my connection rolodex. Facebook is to keep me updated on my friends and acquaintances from college and high school. FriendFeed is a wonderful information aggregation tool where you can follow influential people and the information they share. Smaller Indiana is a great place to connect to local professionals and share ideas on how to make Indiana a better place.


We have rounded out the four touch points to a more “proactive” arrangement: Business Interaction, Business Productivity, Social Development, and Education/Information. An example of each can be seen below:


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