I think Facebook could set a record in the amount of newsworthy material it produces in a week. The most recent news is Facebook launching of analytics tools. After reading about this on Fast Company I’ve decided that it’s a great addition to Facebook’s world domination. Kidding aside it’s a cool feature that will show who “likes” what without sharing personal information.
The tool shares data based mostly on demographics similar to Foursquare’s analytic business tool, which for most is old news. Both features allows companies to gauge who their main audiences are in terms of gender, age, location and language. Instead of wasting time on extensive research these charts will show who and where your target audience is. Although the new and improved Analytics for Websites, Applications and Pages are mostly targeted to app developers, content owners and publishers the people representing these brands can greatly benefit. I also recommend clicking the link above for some more step-by-step instructions to implement the new tools.
Here are 5 reasons why you WILL benefit:
1. Time Saver. Time is money and this feature is easy to read and use. Therefore is you know who, based on demographics, “likes” your product then that’s where you invest your time.
2. Capitalize on Content. For instance, if your brand has a FanPage you can look at how many users commented on posts to capitalize on what they find to be most interesting. Basically you can begin to give your audiences what they want. Also if you are an administrator of a Facebook Page you can now see analytics for referral traffic and stream stories in the Insights dashboard (read link above), as well as tab views for your Page.
3. Document. Document? Yes, you can now easily collect data with the new visualization tools. These will enhance you ability to view full screen, print and save graphs, which in turn will allow you to save and conduct quantifiable research.
4. Know Your Audience. The new features only show demographics of users, which is all you need to know about your audience or potential audience. The insights dashboard breaks it down for all domain administrators. A couple examples offered for admins are a breakdown of contributions from users to active user count, demographics on authorized users and active users, and the number of times permissions are prompted and granted.
5. Websites, Applications, and Pages. You can use these tools on all three channels. There is no excuse to not use these new features.