(Thanks to Jay Baer for the heads up on this campaign)
Ever been stuck deciding whether or not to purchase that top or those jeans?
Diesel, quasi-fashion forward apparel company, may have solved this conundrum or freaked people out.
Recently Diesel decide that the best way to reach its audience through Facebook is to install cameras in its dressing rooms. Don’t worry its not as bad as it sounds. Oh wait… maybe it is… I haven’t really decided yet.
Diesel boutiques in Spain have installed the Diesel Cam, where shoppers try on clothes and can then instantly take and upload photos to Facebook. After the upload… their friend can give feeback as to whether or not they should buy those items. I’m still grasping this concept (minus the thought of cameras in a dressing room) and trying to form an opinion. On one side I think its a great way for Diesel to promote their brand and connect with customers. On the other hand I think it is fairly odd that we have to connect ALL THE TIME… even from a dressing room. If we’re not checking-in then we’re tweeting or updating our status. Diesel has obviously hit the nail right on the head with the Diesel Cam. Yet, it dares to raise the question of… will it work?
There are the obvious answers to this question…it supports interaction, it creates a relationship between the cunsomer and the brand, it raises brand awareness, social curation….yada yada. The real answer is unknown. Why will it work? Is it because we are afraid of making a decision without the imput of our friends? If we’re not current with our goingabouts we will lose followers? Have we created our identities through a Facebook profile?
Smartphones have made it possible to activate any social media channel at any time. Now with the example of the Diesel Cam we can even instantly gain friends opinions about our potential purchases. How many connections do you have? How many of these connections do you even know or care about? It’s one thing to value your friends opinions but how meaningful is the opionion of your Facebook friends? Will you buy a pair of jeans as long as someone comments that they look good?
Josh
On the one hand, I think this is a fantastic idea. People who have never thought of buying Diesel's clothes (or who couldn't afford them) will go in, try something on, post to their FB accounts and possibly mention Diesel.
On the other hand, I really don't want to see pictures in my news feed of my friends (and family) in various states of undress in the Diesel dressing room.
Mack
Makes me curious how many folks already do this with the camera in their phone?
James Ryan
Do you think these jeans make me look fat?
zane aveton
I love this idea. I do it. It's totally natural and I'm sure many many people have already shot pics of themselves and just sent them MMS or via a social network already.
I spent an hour at DSW early on in my twitter life- trying on shoes and uploading pics, asking my followers to vote on their favorite. Everyone was very helpful, it seemed totally normal and it was fun to share what I was doing visually -which as you know is one of the main things I value in our social web.
One thing to note that I personally gained by doing that was I got to know the individual tastes of those who responded (I was even surprised at the # of guys who got in on the voting). I should note this: I did not realize this "rule" so I was pretty flagrant – DSW does not allow customers to take pictures in their store. When an employee noticed my posing at the big mirrors, I was finally asked to "please stop."
I wonder if TODAY, now that more people on "the other side" understand the social shopping impact we have on each other, if they would have welcomed me shooting in their store and tweeting about their fabulous shoes.
What do you think?
And, yes…I ended purchasing 5 out of the 6 pairs up for voting anyway…they were all too cute and their prices were excellent.
Sidenote: 2 years later, I'm still doing it, with a bigger audience. This sort of thing is not going to stop right?
I spent an hour yesterday at Whole Earth Provisions, snapping iPhone shots all over the store (while my son/hubby were Bday gift card shopping) of some of the unique products, book titles, et al that caught my eye which I planned to post later today/this week. While I obviously shooting things all over the store, I wondered if an employee was eventually going to stop me. I understand (in old school thinking) why they stop you (merchandising secrets, price protection blah blah), but we all know that when I do a post, I will be "responsible" – including store name, links, talking about their awesomeness and invariably leading someone there, etc. Now..if my experience was negative, I would be doing the same thing in reverse right?
I think retail stores should enable us more, have picture contests, encourage "posing" with merchandise, etc. (basically just encourage what we all think is naturally "sharing" as a human on the very socially connected interwebz)
@zaneology
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[…] Diesel Installs Cameras in Dressing Rooms for Facebook Posting | Kyle Lacy, Social Media – Ind… […]
sueannereed
It's so easy to take a picture with your smart phone and upload it to a social network, and all I see with this idea is the potential for abuse. I'm sure that the Diesel folks aren't the most technically savvy, which is going to leave these networks open for abuse and hacking.
zane aveton
I love this idea. I do it. It's totally natural and I'm sure many many people have already shot pics of themselves and just sent them MMS or via a social network already.
I spent an hour at DSW early on in my twitter life- trying on shoes and uploading pics, asking my followers to vote on their favorite. Everyone was very helpful, it seemed totally normal and it was fun to share what I was doing visually -which as you know is one of the main things I value in our social web.
One thing to note that I personally gained by doing that was I got to know the individual tastes of those who responded (I was even surprised at the # of guys who got in on the voting). I should note this: I did not realize this "rule" so I was pretty flagrant – DSW does not allow customers to take pictures in their store. When an employee noticed my posing at the big mirrors, I was finally asked to "please stop."
I wonder if TODAY, now that more people on "the other side" understand the social shopping impact we have on each other, if they would have welcomed me shooting in their store and tweeting about their fabulous shoes.
What do you think?
And, yes…I ended purchasing 5 out of the 6 pairs up for voting anyway…they were all too cute and their prices were excellent.
Sidenote: 2 years later, I'm still doing it, with a bigger audience. This sort of thing is not going to stop right?
I spent an hour yesterday at Whole Earth Provisions, snapping iPhone shots all over the store (while my son/hubby were Bday gift card shopping) of some of the unique products, book titles, et al that caught my eye which I planned to post later today/this week. While I obviously shooting things all over the store, I wondered if an employee was eventually going to stop me. I understand (in old school thinking) why they stop you (merchandising secrets, price protection blah blah), but we all know that when I do a post, I will be "responsible" – including store name, links, talking about their awesomeness and invariably leading someone there, etc. Now..if my experience was negative, I would be doing the same thing in reverse right?
I think retail stores should enable us more, have picture contests, encourage "posing" with merchandise, etc. (basically just encourage what we all think is naturally "sharing" as a human on the very socially connected interwebz)
@zaneology
Robin Taylor
http://www.agente-k.com/actualidad/5pockets-de-di…
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Высокоскоростной доступ в интернет сделал возможным ошибка ТВ передач и фильмов высокой четкости онлайн, на вашем компьютере. Зачастую абсолютно бесплатно. А так, подобно большинство компьютеров снова и в состоянии скандовать DVD диски, а некоторые и Blueray то отпадает надобность в DVD и Blueray плеерах, соответственно. Впрочем, извлекать относительно малый компьютерный монитор для этих целей если около без дела стоит безмерный HD телевизор, было желание как-то не логично. Избежать этой ситуации можно подключив ваш компьютер к телевизору, используя HDMI либо HDMI-DVI кабель. Таким образом, вы сможете пользоваться мультимедийными возможностями вашего компьютера, положим, сидя на диване в гостиной.
[b]Высокое разрешение.[/b]
Чтобы передачи изображение высокой четкости необходим интерфейс, обладающий соответствующими характеристиками. Именно поэтому, использование стандартного «тюльпана» сиречь S-Video для соединения посреди компьютером и HD телевизором не сможет обеспечить всей четкости изображения. В конце концов, эти интерфейсы были разработаны задолго накануне появления HD стандартов. HDMI кабель, подобно раз обратно, предназначен чтобы передачи высококачественного, несжатого видеосигнала.
[b]Звук.[/b]
Некоторые виды кабеля, такие, точно S-Video, не предназначены для передачи аудиосигнала. Что касается HDMI кабеля, то он кроме изображения, в состоянии препоручать многоканальный цифровой аудиосигнал. Также, в дополнению к стандартному звуку, он поддерживает такие стандарты, как Dolby Constant HD и DTS-HD Superintendent Audio, однако в конечном итоге весь зависит от возможностей вашего компьютера.
[b]HDMI-DVI кабель.[/b]
И что большинство современных компьютеров имеют HDMI разъем, всегда же достаточно неоднократно можно встретить компьютер без такового. К счастью, HDMI разъем обладает обратной совместимостью с вдобавок более распространенным DVI разъемом. Окончательный полно сложно спутать с разъемом HDMI, поэтому около подключении проблем не должно возникнуть даже у человека совершенно не знакомого с этими интерфейсами.
[b]Длина кабеля.[/b]
В продаже наиболее распространен кабель длиной от 1,2м до 5м. Тут, как постановление, совершенно просто, берется тот кабель, какой обеспечит максимальное довольство подключения.
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security camera
I appreciate Diesel such interesting idea. It seems to me very helpful to choose which dress anyone should choose. Very glad to know about this latest prototype!! Thanks for allocation.