It has been almost three years since I joined the ranks of ExactTarget after leaving an agency I helped start in 2007. Calling my time here an adventure would be a gross understatement. Because of Scott Dorsey’s leadership (and many more people… too many to name) we witnessed the buying of two companies, an IPO and the eventual acquisition by one of the top cloud companies in the world. It has been an amazing journey and one I will more than likely… never experience again.
However, I do believe that change is necessary when trying to live a fulfilled and successful life. Your ability to anticipate change and use it to your advantage is a skill that all business professionals should hone. With that said, my official last day at Salesforce will be December 30th.
It would take a novel to write down everything I have learned (and I almost wrote one below), the people met and the friends made… however… I do think it is important to call out some of my favorite experiences and the people who have shaped my time at ExactTarget and the Salesforce Marketing Cloud.
1. Meeting my wife. She booked a lunch meeting that I attended. I asked her out (stalked her) on Facebook and the rest is history.
2. Building the Content Marketing Team. Jeff Rohrs helped push for the content marketing team in October 2012 and I was lucky enough to lead it. Every single member (both past and present) have taught me a ton about leadership and building something successful. You are all the best. We built something special over the last two years. It wasn’t always easy but it was fun. A couple of my favorites > Santa Uses Salesforce Video, ExactTarget Blog, Email Swipe File and the State of Marketing report.
3. Joining the Thought-Leadership Team – Jeff Rohrs and Joel Book taught me how to actually tell a story when building a presentation. We built presentation decks that ranged from 70 to 100 slides which were then delivered in 45 minutes. We were damn good. I had the opportunity to present at over 100 conferences. You can’t pay for that type of experience.
4. Visiting over 10 Countries and the Friends Made – I wish I could list every story and person who touched my life through ExactTarget / Salesforce over the past three years. From Australia to Germany, I’ve had the opportunity to present all over the world.
5. Working with and for Salesforce. There is a reason that Salesforce is ranked one of the top companies to work for in the world. They are extremely good at what they do. I’ve learned so much over the past year after the acquisition. Lessons that I will take with me for the rest of my professional career.
Sorry for the book but it is highly unlikely that I will ever have this type of experience again. I believe that ExactTarget was originally built with the employee and customer experience at the forefront… an experience that will last a lifetime for many people lucky enough to have worked here.
So what will I be doing?
I’m pleased to announce that on January 5th I will be joining OpenView Partners, a venture capital firm in Boston, as their Head of Marketing Strategy. I’m pretty pumped.
OpenView was founded in 2006 and the executive team has decades of investing and operating experience (including ExactTarget). With just under $700 million in assets, they invest between $5-$20 million in B2B software companies that have demonstrated product market fit with clear path to $1-$15 million in annual revenue.
My favorite part about OpenView? They take a very detailed approach to helping their portfolio clients. It is not only about cash but also about recruiting and marketing strategy for each company.
This does mean that Rachel and I will be relocating to Boston this spring/summer. It is bittersweet to be leaving Indianapolis, a city that has a growing technology scene and some of my best friends in the world. However, life is made up of experiences and sometimes extreme change is the only way to grow and learn.
Please keep in touch oh… and definitely come visit Boston. The view at OpenView is pretty sweet.
Congrats, Kyle! Boston is an amazing city! You will love it!
I wish you alltid best with your new position;-)
Regards from Pia Johansson at PostNord Sweden
Congratulations on this exciting news and the journey ahead! Boston is a beautiful place and OpenView is lucky to have you!
congratulations and good luck. i have never regretted moving to further my careers.
John E. Bredehoft
Good luck in your new adventure, including your new adventure in Boston!
While our time collaborating was short, I genuinely appreciate the opportunity to get to know you and follow your career over the past several years. I have every intention of continuing to follow your Boston journey and hope you o
Are open to staying in contact.
Enjoy this stage of your journey, Kyle. Keep God in your life and Rachel by your side. I wish you nothing but the best!
Kyle – Good luck with your new adventure! OpenView is a great company and Boston is a pretty awesome city! A good friend of mine, Corey O’Loughlin, used to work there and she loved it!
Thank you for the advice and words of wisdom you shared with me earlier this year (way back in Jan/Feb) about social media marketing.
Wishing you wonderful adventures on the road ahead
Congratulations, Kyle! This sounds like a great next step in your career. I look forward to hearing about it as you settle in next year. I hope our paths will cross one of these days. Enjoy the ride!
Sharon Link, Ph.D.
Congratulations Kyle! Excellent work and many happy returns. You will LOVE Boston. It is a great City!
Way to go stud! I am super proud of you! Knock ’em dead Kid!
A huge congratulations to you sir! We met many a year ago, I believe it was sitting at The Bean Cup with Douglas Karr and a few other individuals that have ventured into all of this social media and online adventure over the last 10+ years. The absolute best of luck to you on this new adventure. Hopefully you’ll still have the opportunity to travel a little bit and those travels will bring you through Nashville sometime. Let me know, the coffee is on me!
Congratulations mate, sounds like a fantastic opportunity. You’ll leave a big hole at Salesforce, no doubt about it. Best of luck to you & Rachel and will look forward to seeing you at some point in the US!
Congrats on your new path!
Congrats….Boston is a great place top be, so much to offer, and so much to see. Now enroll in Rosetta Stone, I think they have a special course for the Boston area.
How exciting for you and Rachel! It’s been a pleasure learning from you over the last several years through Blog Indiana, Mixwest, Social Media Indy and your blog – hope you will continue writing here. Best of luck in Boston and happy holidays! Cheers!
You were my first official social media mentor and I’m forever grateful. Wishing only the best for you and your wife.
What an exciting journey. Thanks for sharing the news with us. Looking forward to hearing more about the VC path and of course reading the new content you no doubt have lined up.
I hope you’re enjoying your new role 🙂
5 Lessons I Learned from Kyle Lacy
[…] is now headed to a new role at OpenView Partners, and I wish him the best. But because Kyle has taught me a thing or two about content marketing, I […]