Start-Up Firm Brings New Level of Expertise to Business Branding

(INDIANAPOLIS, IN January 2, 2008) – Young entrepreneur Kyle Lacy, announced today the launch of his new business Brandswag, a firm focusing on design, branding and new media marketing. With offices in Indianapolis and Oklahoma City, Oklahoma, Brandswag helps business owners connect with their customers, creating and sustaining profitability, by presenting consistent images and messages in the marketplace.

Brandswag already has an impressive list of clients including Roundpeg, Rainmakers, Donate Life Indiana, Water Solutions Unlimited, Standard Die & Supply and Palm Beach Atlantic University.

“Brandswag, led by Kyle Lacy, is one of the most innovative, up and coming design and branding firms in the city,” said Rainmakers Founder, Tony Scelzo.

Brandswag services include traditional branding and marketing such as Web and graphic design, electronic and printed newsletters and marketing collateral, and consulting and plan development. In addition, Brandswag is testing leading edge technology with their Myspace social marketing tool.  

For more information visit www.getbrandswag.com. Kyle Lacy can be reached via telephone 765-610-5965 or email kyle@getbrandswag.com

About Kyle Lacy: Kyle brings five years of experience in branding and marketing to his role at Brandswag, most recently with Roundpeg.  

An experienced entrepreneur, Kyle’s first business Transit Medium, LLC was an innovative, social on-line medium for musicians, which won the prestigious InVision AU Business Competition in 2004.

Kyle has also held positions at Anderson Media Group, Coon Engineering in Okalahoma City, Oklahoma, Intelligent Solutions & Technologies, Orangehaus Records and INO Records in Nashville, TN. For more information visit www.getbrandswag.com