Our web-developer extraordinaire and overall genius at Brandswag, Stephen Coley, wrote in his post yesterday about the importance of centralizing your overall social media communication strategy. Stephen is a genius at php and has been building websites for the company since March and I couldn’t agree with him more.
When you are building your online strategy.. please.. make sure that you are driving traffic to one source. We are developing content to reach a wider audience than ever deemed possible in the world of marketing and public relations. For this very reason it is important to have a centralized hub. This pertains to B2B and B2C strategies. Great content develops readers and followers.. which in turn.. develops trust and thought-leadership.
Now, this may not deem necessary for some early adopters. There may come a time when the entire social media world will be decentralized and a new form of strategy will develop… but until then.. spend time developing your hub (your website). Put deep thought into the content you are creating and then setup the necessary tools to drive readers to your connection point.
I welcome disagreement on this topic but this is what I have seen from multiple sources, our own work, and current clients.