With the launch of the NING platform it has been becoming easier to create niche social networks. As a user, you can join any network whether it is location or interest based. The membership could range from 500 to 20,000 depending on the network and the participants. I have been talking randomly about the power of using networks that are geographically based (if you are using social media as a networking and marketing strategy).
Chris Brogan has a post that further enforces my idea that SMALL is the new BIG in Social Media. His post entitled Do You Have To Touch Every Conversation? talks about the importance of fishing where the FISH are located. As a fisherman you would not try to cover the ENTIRE ocean. What would you do? Try and find the right spot with the majority of the fish. It doesn’t make sound business sense to cover the entire expanse of ocean.
The same applies to social media use. As a user you do not have the ability to cover every conversation online. You do not have to be on every social media platform. As a small business owner or marketeer it is extremely important that you focus on a set amount of networks and use them to the best of your ability.
You do not need to be on LinkedIN, Plaxo, Facebook, Myspace, Powne, Twitter, blah blah blah. Pick a niche geographic social network like Smaller Indiana (for the Hoosiers among us) and three global networks. Examples: LinkedIN, Plaxo, Twitter, and Facebook.
To quote Chris Brogan:
But is that really the goal? Or is the goal to fish where your fish are, to do what you plan to do, and to do it well?
Well said. I would much rather shoot fish in a barrell than cast a line in the entire ocean.