This Is Not Easy and It Shouldn’t Be

If you haven’t figured this out already… running a small business is not easy.
Marketing your small business’ services and products is not easy.

Nothing in this world that is worth anything of value is EASY to obtain. Well…unless you grow money on trees or you are just THAT good… The majority of us have not found the seed to grow a tree that sheds Mr. Ben Franklins ($100 bill for the layman) twice a year.

It is hard to get to where you WANT to go in life. It shouldn’t be easy.

I am amazed that people want the easy way out. How do we make this tool easier to use? How can we spend the LEAST amount of time possible to get a project completed? Why do we have to spend money on marketing? How can I get to the 4-hour work week? No thank you.

Social media marketing is not easy and it is not cheap. If you want the intangible and tangible benefits of social media tools you have to agree to work hard or pay someone to work hard for you.

Don’t confuse the concept of social media marketing to be the answer to all your problems and concerns. It works when you combine the new with the old, the traditional with the web 2.0/3.0.

If it was an easy thing to accomplish wouldn’t everyone be doing it? Wouldn’t everyone be successful at it?

What is the first step to tackling the monster? Read. Learn. Interact. Get on Facebook and go to WordPress and start a blog. After you have posted a couple of blogs and have used Facebook for at least a month… you are ready to contact a new media marketing company to take the next step.

Dive in.