Because soccer is the most popular sport in the world, advertisers’ have been flocking to get in on the soccer action. The teams, tv spots, and players have the ability to reach people all over the world in one sitting. Soccer almost touches every individual in the world. At the ExactTarget Social Media Lab, we wanted to understand the true impact of the Champions League game on the social media landscape and the opponents, Chelsea and Bayern. And on Saturday, we took notes.