The Jeremiah Owyang Smack Down on Vaporware

If you are reading social media blogs and you are not reading Jeremiah Owyang’s blog… you are either an idiot or missing out completely! He has a new post called Vaporware in the Social Media Space which talks about the misleading of Social Media companies when they are launching their wares.

Flash. Bang. Boom. Look at me. Look at me. I have 3000 widgets. Well.. Right now I have 2 widgets.. the 2998 come in due time.

Add them to the list.

I am in the same boat as Jeremiah.. I am getting tired of hearing about all the new innovative products and offerings of certain social media companies.. only to be let down in the long run. It is fairly dissatisfying. Here are Jeremiah’s requirements to a successful launch

“On day of announcement they should be able to show a demo of their product. If it’s an enterprise product, or complicated, then show a video with it working. Consider using a customer reference or a test case to demonstrate how it’s been working in the past.”

If companies do not live up to the hype.. put them on the list. As a collective group we can stop the bleeding…

I am going to join the fight. Are you?

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