The Guardian (out of the UK) has finally launched an open platform that allows users to share and distribute content directly from their site.

And I would like to say that traditional journalism (at least some of them) may finally be understanding what it means to share and distribute content.

Now onto the people who are still not understanding the concept of the new media: the NY Times. NYT is still trying to focus on the paid subscription and micro-payment models.

I still don’t understand why the New York Times is still having problems accepting the fact that content is now free in an online environment. The Guardian has it figured out.

Take your content and allow users to share it across the millions and millions of pages spread across the Internet. Why? Because the consumer is now in control of the content spread across the web. Let the consumer control the content and your traffic will fly!

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