Oh Seth Godin… How I love you!

Seth had a small post yesterday talking about changing a business or the way you do things in a recession. Read his post here. It really hit me pretty hard as a small business owner.

If you’re not happy with what you’ve got, what radical changes are you willing to make to change what you’re getting? In my experience, not much. But that doesn’t mean you can’t start now.

I guess the question would be… what is the definition of radical change? You can relate it to a certain point in the past where you assumed you made a “radical change.” It could be a shift in your business environment. It could be a new product offering or a change in management. Heck, it could be developing and implementing the new tools that we talk about on this blog (social media).

You could be going through an organizational change with staff or trying to figure out your processes to perfect them (my business). Radical change is what you make it. It is important to shift your understanding with how your business was run a decade ago to how you NEED to run it now.

The important thing to remember through all of this is that you are changing. Human development needs change why shouldn’t business development? We are all trying to work through this world and make a name… make some money.. and provide for the people we love.

Do not ignore change. I find it sad that Seth Godin has a hard time finding people willing to go through radical change or at least witnessing it. I am going to make the decision today to go through some radical change! Who is with me?

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