Restaurants and Social Media

Restaurants using social media is not a new concept. There are certain things restaurants should and should not do. Many of the ideas by the food and beverage industry are creative and unique, which they should be.

The restaurant business is a form of entertainment. You go to a restaurant to enjoy the environment, the food and the service. I mean… let’s be honest… who doesn’t want to be waited on for the rest of their life? If you don’t… you are lying.

When planning a restaurant communication’s strategy using social media… keep in mind that your plan should be entertaining, captivating and should keep your patrons coming back for more. So what should be done?

1. Use Twitter for More than Customer Service
It’s a great tool to use for listening to your customer base. If you have a following then more than likely those followers consist of your customers and they like to be rewarded. Be creative… you could start promotions on Twitter and get your followers involved in redeeming the coupons. Offer exclusive prizes to followers. Be entertaining by giving them a reason to come back.

2. Utilize Your Facebook Fan Page to Drive Traffic
The fan page can sometimes be a second thought due to the high traffic of conversations happening on Twitter. It’s important to engage on Facebook to keep the fans visiting. You can also use the same creative approach to attract more fan involvement. Create a place for fans to visit by adding pictures, asking for fan photos, sharing updates and offer incentives for fans to visit page.

3. Create a Blog to Share Your Story
We all have a story. It’s easy to assume that a restaurant doesn’t need a blog. However, a blog can be give your customers an even greater sense of a relationship. The blog will reflect the restaurant in a more detailed way. Every blog post read can increase the chance for potential customers and current to visit the webpage and drive traffic through the doors.

4. Use Video to Capture the Action!
Take video of events or food and upload it to Flickr or YouTube. Words may not be enough for some people and actual visuals of food can intice customers. Video is also a great way to showcase the people behind the business. People relate to people and video allows for the customers to meet the people behind the food….which hopefully generates loyalty.

Food is something that interests everybody. It’s enjoyed… it sparks conversation… brings up memories…I know it sounds familiar. It should.

The ideas listed above are just a few essential “must dos” when beginning a social media strategy. These are just a few but there are so many more. Keep in mind mobile applications and location based applications.These are two applications that aren’t going anywhere anytime soon. What ideas do you have?