Getting down to it… it really isn’t about the planning meetings, the tools, or the productivity of employees. It isn’t about the amount of followers, fans, and comments. It isn’t about the amount of money you can throw at an advertising or marketing firm.
It is about integration, storytelling, and change.
How do you integrate all of your marketing tools to work together?
How do you truly tell your story to the masses? How do you tell THEIR story?
How do you change with the communication preferences of your customer or donor?
It is true… everything listed above… in one way or another… builds the foundation of an effective marketing strategy. However, it is about listening and watching people do what they do best… interact.
Interact with each other. Interact with products and brands. Interact with marketing mediums.
Interact with themselves and their feelings.
If you can use the necessary tools to help a person tell their story… helping them interact… it is only a matter of time before you build affinity and allow them to change the way YOU do business.
Stories should change. Business should change.
Because people do… everyday.
Randy Clark
I have heard, "Leopards don't change their spots." and, "An individual’s core self does not change." or " A humans personality is set by the time they are 4 years old"
I wonder if part of the resistance to change is the cultural expectation that people don't change. The most positive, successful, well-rounded people I've had the pleasure of association are constantly striving to improve who they are. They work at change. Think about it, are the successful people you know static? Is your organization? Are you? Do you work at change?
Leigh
You nailed it, Kyle. Its all about storytelling. Corporations, brands, individuals, virtually everyone needs a compelling story to tell to spin. But the real knack of marketing lies in the ability to listen to others stories.
Thanks for dishing out the relevant stuff.
Leigh
Becky Kate
Yup! I agree! It should all be about being real with the world and being honest and genuine about who you are and what your company is. No one likes it when anyone is fake.
Marla Beard
I'm still new to twitter, so this was one of my few RTs!