Remember the old black and white generic labels they used to have in the grocery stores? Some of you may be too young to remember that (you’re not missing anything). I remember my mom trying to be frugal and “saving money” in buying generic Sugar Corn Pops cereal at the local Dollar General. They were horrible! Couldn’t she drive a little farther to the grocery store, pay the extra ten cents to get the real thing instead of buying something that tasted like Styrofoam peanuts?

It reminds me of generic LinkedIn invitations.

LinkedIn has been around now almost eight years (EIGHT frickin’ YEARS) and to this day I continue to get your basic generic (what’s already written in the box for you) invitation to connect from people all over the planet.

Now I love connecting and being social. I especially love interacting with others (which some don’t think they need to do in social media) and the whole “community” thing. But when I receive a generic invitation to connect from someone it reminds me of the generic cereal that made me feel like my mom didn’t care enough about me to go the extra mile and get something fit to eat.

It literally sends me over the edge when I get these requests. Why, you say? Because if you can’t take a few seconds to delete what’s already written in there and tell me why you would like to connect with me, how connecting with me is beneficial for both of us, what common interests we share, or just say a quick hello or tell me a joke – then I don’t need to connect with you!

What it tells me is that you will more than likely be trying to sell me something, sending me all your blog posts, or something to that affect and not engaging with me on a personal or business level and I don’t have time for that.

Please, please, please – take the time to send a personal message, maybe even a thank you for connecting and (here’s a thought) to actually interact with whom you connect. You’ll be doing yourself a big favor and setting yourself apart from those that don’t have a clue!

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Today’s guest post was written by Susan Avello. Susan is Vice-President/Partner of Aging Info USA. A Chicago-based organization providing on-site education and training to corporations and their employees in regard to family care-giving and elder care. She is originally from Alabama but now resides in the suburbs of Chicago with her husband and two dogs.