According to Justin Leshynski, the Vice President of Davanti Digital Media, 75% of U.S. households use social media.  In 2010, 68% of small businesses increased their social media marketing, which drove immediate results to their business.  20% of tweets are about products or brands and companies that blog receive 55% more traffic to their website than those that don’t.  To sum it up, 85% of social media users believe companies should interact with their customers.

These statistics came from a video entitled, “Social Media for All: How Social Media Changed Small Business Marketing,” created by Justin after attending the first in-class Rutgers CMD Social Media Marketing Mini MBA certification course in December 2010.  Social Media is quickly becoming one of the most important marketing channels and customers expect businesses to have a presence in the conversation.

In response to many requests, the Rutgers Center for Management Development (CMD) will be offering an Online Mini-MBA: Social Media Marketing Program starting on February 28, 2011.  This unique Social Media Marketing course is the first online executive education program to be offered as one of the Rutgers Mini MBA programs.

“While some people have flown to New Jersey from as far away as Seoul, South Korea, to take our in-class social media marketing course, we are excited to be able to offer our online course to a global audience. We will continue to increase the in-class offerings to additional locations, including China, but the online format will allow people, regardless of their location, to take advantage of our unique faculty and programs,” says Eric Greenberg, the Faculty Chair of the Online Social Media Marketing Mini MBA Course.

This program addresses questions such as:

  • How much should a firm invest in social media?
  • What are the best social media strategies and tactics to employ?
  • How can a firm measure and track social media?
  • How can a firm integrate social media into the overall marketing plan?
  • How can individuals employ social media to further their careers?

Designed for executives or teams of professionals working in marketing, advertising, branding, communications, or sales; as well as individuals seeking to employ social media to further their business careers, this course will give participants the knowledge, experience, and practical skills to immediately apply their learning in the workplace.  Affordable, for an MBA certification, the 12 week course will only cost $3,500.

Are you involved in a similar program, or know of any?


Greg Jarboe, the President of SEO-PR, is one of the industry experts in Social Media who will be teaching some of the modules in the Rutgers Online Mini-MBA: Social Media Marketing Program.