I stumbled across this video today (via Ribeezie) from CyberHomes. It is a simple (shockingly simple) video that describes the number one rule for realtors using Facebook.

Do not lead with advertising. Get to the heart of the individual. Let them know that you care about what they think. They could care less about a home offer, or a discount, or a new showing. They care about the person behind the message. Period.

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